So, You Need a Custom Frame

If you’ve ever wanted to hang some art on your wall, you have had to consider custom framing. Thumbtacks and tape may have seemed appropriate when you were a teen, but they don’t work for adulting.

Frame it Right the First Time
Here at Gilded River, we are passionate about custom framing. We know that framing is an expense and it’s certainly not an expense you want to do twice. Custom framing is like custom furniture that lives on your wall. If you frame it right, the first time, you will have it longer than the wall color, the furniture, the carpet and drapes. You may even have it longer than the house. That is why we spend time working with our customers. We walk you through it all and explain along the way. We use the best materials and techniques to ensure that your art will look perfect for years to come.

Here's what to expect when you visit us:

Questions
After we greet you and introduce ourselves, we will invite you to put your art on our counter. Then the questions will begin:

• What do you have in mind for this?
• What does the room look like? 
• Are there any colors you would like to use or avoid?

These types of questions allow us to get some ideas for a starting point.

We Don’t Make Your Art Fit in Our Box
Let’s get something out of the way right from the start. When we design a frame, we treat it as a conversation. We will listen to you as well as tell you what we recommend and why. We believe that the more you know and the more transparent we are, the easier it will be for you to find the design that works best for you.
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We usually start working from the art out. That means that we start by looking at the art and discussing if mats are appropriate and why. We then move out to the frame, and glass. If you start with a frame you love but haven’t chosen a mat first, it’s like trying to squeeze a puzzle piece into the wrong space.  

Frame the Art, Not the Room
When choosing mat colors, we usually start out asking what color the wall is. That is because we want to make sure that our choice won’t clash with the wall color. This becomes especially important if the art has a white border and you have asked for a white mat that will hang on a white wall. In this case, the art is most important so at the very least, the mat will have to act as a segue to soften the difference in the whites. There isn’t a formula for this, and again we will have a conversation to find the best solution. (Sometimes the best solution is to use something other than white.

Holding it All Together
Now we will move on to the frame. Here comes another conversation. Color, shape, texture, finish and style all play a part here. We aim to give you two or three strong solutions to choose from. We want you to love the finished product. We will discuss.

I Can See Clearly Now
Now we come down to the finishing touch – glazing. We offer two types of glass and several types of Plexiglass.

Conservation glass and Museum glass both offer 99% UV protection, to protect your art from fading through the years. We also offer Plexiglass with UV protection. The things we help you consider are the light that the art will be seen in, the size of the piece, and your budget.

Ready?
Come see what we can do with your art. Let us show you how we work with you to show how we ensure that you
Frame what you Love. Love what you Frame.

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